Secret Shopper

The Secret Shopper Experience is a personalized walkthrough of your purchasing workflow. I visit your website with fresh eyes and navigate it the way a potential customer would.

You'll get a video walkthrough showing you specific recommendations for your site, plus a written report with clear next steps you can actually act on.

Secret Shopper Experience $95

Essential customer journey evaluation

1: The Arrival

• First impression and clarity

2: The Exploration

• Navigation journey
• Trust-building elements
• Understanding your offer

3: The Conversion

• Decision point
• Complete purchase/signup experience

4: Post-Conversion

• Confirmation & next steps
• Follow-up emails received

Secret Shopper Experience+ $195

Includes everything above PLUS these additional sections:

• Emotional Journey Mapping: A map of the emotional highs and lows throughout the customer journey, showing where confidence built, anxiety peaked, and what triggered each.
• Competitive Comparison: A side-by-side comparison of your customer journey against 2 competitors you provide, showing what each does better and industry best practices observed.
• Elevating the Experience: Strategies to surprise and delight customers, premium touchpoints you could add, and ways to turn buyers into enthusiastic advocates.

You'll Get

• A step-by-step walkthrough of your customer journey
• A video recording with specific recommendations
• A written action plan with clear next steps
• One follow-up email for any questions you have

How It Works

1. Purchase Secret Shopper Experience
   Place your order right here on this secure page.
2. Fill Out the Intake Form
   You'll complete a quick Website Intake Form to provide vital details about the customer journey. You'll need to supply a discount code if you want me to go through the purchase process. I will not incur any charges while testing your site.
3. Get Your Evaluation
   Within 3–5 business days, I'll review your site and send your evaluation that includes the video walkthrough and written recommendations.
4. Follow-Up Support
   If you have questions after reviewing everything, your plan includes one detailed follow-up email so you can get clarity and feel confident about your next steps.

FAQs

• How many sites does this plan cover? This plan covers one website purchasing workflow. If you need another site reviewed, simply purchase a second plan and fill out a separate Intake Form for that site. If you want your full shopping experience evaluated, you'll need to tell me which product to evaluate and provide a discount code that covers the FULL cost of the product.
• How will I receive the Intake Form? Right after checkout, you'll see on-screen instructions with a link to the Secret Shopper Intake Form. You'll also get an email with the link for easy access. If you don't receive it within an hour, just reach out and I'll make sure you're taken care of.
• How do I prepare for my evaluation? Spend a few minutes thinking about the journey your customers go through as they transition from new visitor to paying customer. What links do they need to click, what information do they need to read? Once you have that mapped out, include it in your Intake Form along with your main frustrations and business goals for the site.
• How do I contact you with more questions? You can reach me using the contact form on the Webspiration Consulting website. I will respond within 1 - 2 business days.
• What kinds of things do you evaluate? I review your site's messaging, emotional appeal, ease of navigation, purchase flow, on-screen and email communication, and flag anything confusing, broken, or frustrating so your customer experience is smooth and effective.
• What does a Secret Shopper Service focus on? The purchasing workflow of your site and the entire journey from first visit to final purchase.